WELCOME TO SPLIT WORKS, ONE OF ASIA’S MOST IMPORTANT MUSIC COMPANIES

What are you looking for?

WE HAVE OVER 500,000 DIRECT FAN RELATIONSHIPS IN CHINA

WEIBO

280,000

NETEASE

60,000

WECHAT

30,000

CHINA TOUR PROMOTION AND FESTIVALS

We are China’s original promoter of international music. We’ve been touring artists since before there were venues (2006).
We are also one of China’s OG festivals owners: since we produced Shanghai’s first outdoor festival in 2007, we’ve thrown another 16 of them in various cities around the country.

BRAND PARTNERSHIPS

Connecting Artists, Brands and Fans in Asia since 2006.

Strategic Planning

IDEATION
CAMPAIGN PLANNING
EXECUTION
AMPLIFICATION

CONVERSE LOVE NOISE | TUBORG TRUCK
TOUR | BMW REACHNOW MUSIC THAT
MATTERS | GUINNESS MORE MUSIC |
BACARDI SINO SESSIONS | INDIGO LISTEN
& SEE

Strategic  Planning

IDEATION
CAMPAIGN PLANNING
EXECUTION
AMPLIFICATION

CONVERSE LOVE NOISE | TUBORG TRUCK
TOUR | BMW REACHNOW MUSIC THAT
MATTERS | GUINNESS MORE MUSIC |
BACARDI SINO SESSIONS | INDIGO LISTEN
& SEE

BIG EVENT MANAGEMENT

CONCEPT
PLANNING
ARTIST SELECTION & ADVANCE
LICENSING AND PERMITS
EXECUTION
EVALUATION

BMW REACHNOW: MUSIC THAT MATTERS | HOUSE OF VANS | SMIRNOFF EXPERIENCE | ADIDAS UNITE ALL ORIGINALS |

SPONSORSHIP AND ACTIVATION

IP EVALUATION IP
RIGHTS HOLDER NEGOTIATION
ACTIVATION DESIGN AND EXECUTION
AMPLIFICATION
EVALUATION

SHANGHAI SYMPHONY ORCHESTRA: CONTEMPORALE | TOPSHOP: CONCRETE & GRASS | GUINNESS: WOOD + WIRES | GOOSE ISLAND: CONCRETE & GRASS | NBA: BLACK RABBIT | OPPO: BLACK RABBIT |

BRAND & IP DEVELOPMENT

MARKET OPPORTUNITY
INSIGHTS & RESEARCH
CONCEPT AND IDEATION
LOCALIZATION
PR AND DIGITAL STRATEGY AND IMPLEMENTATION

ARCADIA SPECTACULAR | MOMENT FACTORY | CONCRETE & GRASS | JUE MUSIC + ART | BLACK RABBIT | CONTEMPORALE | WOOOZY |

WORLDWIDE ARTIST DEVELOPMENT

DSP MANAGEMENT
GLOBAL PR & MEDIA
SHOWCASING
ARTIST MANAGEMENT
AGENCY

We work with the most iconic brands in the world

AEG
BMW
Oppo
Tuborg
Universal
Goose

ARTIST AND LABEL SERVICES

Since 2018, Split Works has been helping managers and labels around the world to establish and grow their footprints in China.

China is now the 7th biggest market in the world for recorded music (IFPI 2021), an extraordinary achievement for a country that was 100% piracy just 5 years before.

China has its own internet – DSP’s, video streaming platforms, social channels are all own-brand domestic versions of Spotify, Youtube and Instagram, none of which exist in the Middle Kingdom.

We look after some of the most exciting artists and labels in the world and have been increasingly successful introducing them to a brand new audience.

ARTISTS

LABELS

+++

About

Founded by Archie Hamilton in China in 2006, Split Works is an integrated music services business serving the Greater China and Asia region.

Comprising 4 strategic disciplines, Split Works partners with artists, brands, and properties holistically through label, agency, management and media functions.

SPLIT WORKS

Independent promoter, festival owner, artist & label services

SPLIT WORKS
STRATEGIES

Brand consultancy with a music and entertainment focus

SCORCHED

Asian talent booking and management

Wooozy

Online music community, offline events, festival stage curation

Contact us

We currently have offices in Beijing, Shanghai, Chengdu (China), Taipei (Taiwan), and Brisbane (Australia).

Or contact us via any of our social channels

General Enquiries:

info AT split DOT Works

Artist Services

artists AT split DOT Works

Brand Partnerships

brands AT split DOT works